Allison Transmission Appoints Koichiro Haranaka to Director of Japan Sales
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TOKYO, December 19, 2022 – Allison Transmission, a leading designer and manufacturer of conventional and electrified vehicle propulsion solutions and the largest global manufacturer of medium- and heavy-duty fully automatic transmissions
for commercial and defense vehicles, is pleased to announce the appointment of Koichiro Haranaka as Director of Japan Sales, Allison Transmission Japan.
Haranaka will lead all sales activities, both end-user and OEM account management in Japan while collaborating closely with the Allison team in Australia, a key export market for Japanese OEMs. Demand for vehicles with Allison fully automatic transmissions
manufactured by Japanese OEMs has steadily increased to now lead the transit bus segment in Japan as well as the medium and medium-heavy truck segments in Australia. To promote further growth in both the Japanese and Australian markets, Haranaka will
continue collaboration with OEMs and end-users.
“We are truly excited to welcome Koichiro to the Allison Japan team,” said Brian Geiselhart, Executive Director of Asia Pacific Sales, Allison Transmission. “With his background as a mechanical engineer and rich experience and knowledge
in the automotive and commercial vehicle market for more than 30 years, we expect him to bring us exceptional OEM relationships to reinforce our sales activities. We look forward to his continued success in this role thanks to his strong experience
in engineering, business development and sales.”
He began his career at Isuzu Motors as a team lead for the drivetrain engineering department, supporting the development and integration of transmissions, transfer cases, axles, prop shafts and clutch systems. In 2002, Koichiro transitioned to Bosch Corporation
where he held a variety of business development and sales roles of increasing responsibility for the exhaust and system components business for both gasoline and diesel engines. He has also held the roles of Manager, Transmission Control Unit at Continental
Automotive and General Manager, Powertrain Products for Mubea Japan, focused on the supply of major transmission components for Japanese OEMs. He holds a bachelor’s degree in mechanical engineering from Yokohama National University.
Dec 21, 2022
Allison Transmission (NYSE: ALSN) is a leading designer and manufacturer of vehicle propulsion solutions for commercial and defense vehicles, the largest global manufacturer of medium- and heavy-duty fully automatic transmissions, and a leader in electrified
propulsion systems that Improve the Way the World Works. Allison products are used in a wide variety of applications, including on-highway trucks (distribution, refuse, construction, fire and emergency), buses (school, transit and coach),
motorhomes, off-highway vehicles and equipment (energy, mining and construction applications) and defense vehicles (tactical wheeled and tracked). Founded in 1915, the company is headquartered in Indianapolis, Indiana, USA. With a presence in more
than 150 countries, Allison has regional headquarters in the Netherlands, China and Brazil, manufacturing facilities in the USA, Hungary and India, as well as global engineering resources, including electrification engineering centers in Indianapolis,
Indiana, Auburn Hills, Michigan and London in the United Kingdom. Allison also has approximately 1,600 independent distributor and dealer locations worldwide. For more information, visit allisontransmission.com.
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This press release contains forward-looking statements. The words “believe,” “expect,” “anticipate,” “intend,” “estimate” and other expressions that are predictions of or indicate future events and trends and that do not relate to historical matters identify forward-looking statements. You should not place undue reliance on these forward-looking statements. Although forward-looking statements reflect management’s good faith beliefs, reliance should not be placed on forward-looking statements because they involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from anticipated future results, performance or achievements expressed or implied by such forward-looking statements. Forward-looking statements speak only as of the date the statements are made. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, changed circumstances or otherwise. These forward-looking statements are subject to numerous risks and uncertainties, including, but not limited to: our participation in markets that are competitive; our ability to prepare for, respond to and successfully achieve our objectives relating to technological and market developments, competitive threats and changing customer needs, including with respect to electric hybrid and fully electric commercial vehicles; increases in cost, disruption of supply or shortage of labor, freight, raw materials, energy or components used to manufacture or transport our products or those of our customers or suppliers, including as a result of geopolitical risks, wars and pandemics; global economic volatility; general economic and industry conditions, including the risk of recession; labor strikes, work stoppages or similar labor disputes, which could significantly disrupt our operations or those of our principal customers or suppliers; the highly cyclical industries in which certain of our end users operate; uncertainty in the global regulatory and business environments in which we operate; the concentration of our net sales in our top five customers and the loss of any one of these; the failure of markets outside North America to increase adoption of fully automatic transmissions; the success of our research and development efforts, the outcome of which is uncertain; U.S. and foreign defense spending; risks associated with our international operations, including acts of war and increased trade protectionism; the discovery of defects in our products, resulting in delays in new model launches, recall campaigns and/or increased warranty costs and reduction in future sales or damage to our brand and reputation; our ability to identify, consummate and effectively integrate acquisitions and collaborations; risks related to our indebtedness; and other risks and uncertainties associated with our business described in our Annual Report on Form 10-K and Quarterly Reports on Form 10-Q. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that the expectations will be attained or that any deviation will not be material. All information is as of the date of this press release, and we undertake no obligation to update any forward-looking statement to conform the statement to actual results or changes in expectations and risks related to our indebtedness.
SOURCE Allison Transmission Holdings Inc.